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Our Work

Real projects. Real data. Real player engagement improvements.

Player Analytics

Mobile RPG Cohort Analysis

A mid-tier Australian studio was losing players after day 7. We segmented their 85,000-player base and found that new players who engaged with the tutorial were 3.2x more likely to spend money. They restructured onboarding based on our findings, lifting day-7 retention by 18% in 6 weeks.

85,000 players analyzed 6-week engagement program
Monetization Design

Battle Pass Restructure for Multiplayer Title

We worked with a Brisbane-based competitive shooter to redesign their battle pass. The original system felt grindy. By adjusting milestone spacing and reward velocity, players completed passes 26% faster while the studio increased cosmetic attach rates by 12%.

3-month redesign 12% cosmetic revenue lift
Pricing Strategy

Freemium Pricing Model for Casual Game

A Melbourne developer had built a casual match-3 game but wasn’t sure how to monetize it responsibly. We developed a pricing ladder aligned with IGEA guidelines and tested three offer structures. The winning model generated $2.40 ARPPU while maintaining 65% daily active players.

65% DAU retention $2.40 ARPPU achieved
Retention Strategy

Churn Prediction & Intervention Program

We built a churn prediction model for a Sydney-based action game with 120,000 MAU. By identifying at-risk players 3 days before they quit, the studio targeted interventions that brought back 22% of predicted churners. Month-over-month retention improved by 8%.

120,000 MAU 22% churn recovery rate

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